Meaning of the word "brand equity" in English
What does "brand equity" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
brand equity
US /ˈbrænd ˌɛkwɪti/
UK /ˈbrænd ˌɛkwɪti/
Noun
1.
the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Example:
•
Building strong brand equity is crucial for long-term business success.
•
The company's high brand equity allows it to charge premium prices.
Learn This Word at Lingoland