brand identity

US /ˈbrænd aɪˌdɛn.tə.ti/
UK /ˈbrænd aɪˌdɛn.tə.ti/
"brand identity" picture
1.

the visible elements of a brand, such as color, design, and logo, that together identify and distinguish the brand in consumers' minds

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A strong brand identity helps a company stand out in a crowded market.
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The company decided to refresh its brand identity with a new logo and color scheme.
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