Meaning of the word "brand loyalty" in English
What does "brand loyalty" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
brand loyalty
US /ˈbrænd ˌlɔɪ.əl.ti/
UK /ˈbrænd ˌlɔɪ.əl.ti/
Noun
1.
the tendency of some consumers to continue buying the same brand of goods rather than competing brands
Example:
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Building strong brand loyalty is crucial for long-term business success.
•
The company offers discounts to encourage brand loyalty among its customers.
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