brand loyalty
US /ˈbrænd ˌlɔɪ.əl.ti/
UK /ˈbrænd ˌlɔɪ.əl.ti/
1.
the tendency of some consumers to continue buying the same brand of goods rather than competing brands
:
•
Building strong brand loyalty is crucial for long-term business success.
•
The company offers discounts to encourage brand loyalty among its customers.