Meaning of the word "brand awareness" in English

What does "brand awareness" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

brand awareness

US /ˈbrænd əˈwer.nəs/
UK /ˈbrænd əˈwer.nəs/
"brand awareness" picture

Noun

1.

the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Example:
Our marketing campaign aims to increase brand awareness among young adults.
High brand awareness often leads to increased sales and customer loyalty.
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