branding

US /ˈbræn.dɪŋ/
UK /ˈbræn.dɪŋ/
"branding" picture
1.

the promotion of a particular product or company by means of advertising and distinctive design.

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Effective branding is crucial for market success.
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The company invested heavily in its new branding campaign.
:
brand managementbrand buildingidentity creationmarketing strategy
2.

a mark burned on livestock or criminals with a hot iron.

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The cattle had a distinct branding on their hide.
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Historically, branding was used to identify ownership of slaves.
:
markingstampingetchingtattooing
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brandbrand identitybrand loyaltybrand awarenessbrand positioningbrand equitybrand image