branding

US /ˈbræn.dɪŋ/
UK /ˈbræn.dɪŋ/
"branding" picture
1.

品牌建设, 品牌推广

the promotion of a particular product or company by means of advertising and distinctive design.

:
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Effective branding is crucial for market success.
有效的品牌建设对市场成功至关重要。
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The company invested heavily in its new branding campaign.
该公司在新品牌推广活动上投入巨资。
:
brand managementbrand buildingidentity creationmarketing strategy
2.

烙印, 打烙印

a mark burned on livestock or criminals with a hot iron.

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The cattle had a distinct branding on their hide.
牛的皮上有一个独特的烙印。
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Historically, branding was used to identify ownership of slaves.
历史上，烙印被用来识别奴隶的所有权。
:
markingstampingetchingtattooing
:
brandbrand identitybrand loyaltybrand awarenessbrand positioningbrand equitybrand image