brand identity
US /ˈbrænd aɪˌdɛn.tə.ti/
UK /ˈbrænd aɪˌdɛn.tə.ti/
1.
品牌形象
the visible elements of a brand, such as color, design, and logo, that together identify and distinguish the brand in consumers' minds
:
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A strong brand identity helps a company stand out in a crowded market.
强大的品牌形象有助于公司在竞争激烈的市场中脱颖而出。
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The company decided to refresh its brand identity with a new logo and color scheme.
该公司决定通过新的标志和配色方案来更新其品牌形象。