brand loyalty
US /ˈbrænd ˌlɔɪ.əl.ti/
UK /ˈbrænd ˌlɔɪ.əl.ti/
1.
品牌忠诚度
the tendency of some consumers to continue buying the same brand of goods rather than competing brands
:
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Building strong brand loyalty is crucial for long-term business success.
建立强大的品牌忠诚度对于企业的长期成功至关重要。
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The company offers discounts to encourage brand loyalty among its customers.
该公司提供折扣以鼓励客户的品牌忠诚度。