above-the-fold

US /əˌbʌv ðə ˈfoʊld/
UK /əˌbʌv ðə ˈfoʊld/
"above-the-fold" picture
1.

首屏, 页面顶部

in the upper half of the front page of a newspaper, or in the upper part of a web page, where it can be seen immediately without having to turn the page or scroll down

:
The most important news stories are always placed above-the-fold.
最重要的新闻故事总是放在首屏
Make sure your call to action is above-the-fold on your website.
确保您的号召性用语在您网站的首屏