grass roots

US /ˈɡræs ruːts/
UK /ˈɡræs ruːts/
"grass roots" picture
1.

basis, grondbeginselen

the most basic level of an activity or organization

:
The movement gained support at the grass roots level.
De beweging kreeg steun op basisniveau.
We need to build support from the grass roots up.
We moeten steun opbouwen vanaf de basis.
1.

basis, grondbeginselen

of or relating to the ordinary people in an organization or political party, rather than its leaders or most important members

:
The campaign focused on grass roots organizing.
De campagne richtte zich op basisorganisatie.
He believes in grass roots democracy.
Hij gelooft in basisdemocratie.