branding
US /ˈbræn.dɪŋ/
UK /ˈbræn.dɪŋ/

1.
branding, pencitraan merek
the promotion of a particular product or company by means of advertising and distinctive design.
:
•
Effective branding is crucial for market success.
Branding yang efektif sangat penting untuk keberhasilan pasar.
•
The company invested heavily in its new branding campaign.
Perusahaan berinvestasi besar-besaran dalam kampanye branding barunya.
2.
cap, pemberian cap
a mark burned on livestock or criminals with a hot iron.
:
•
The cattle had a distinct branding on their hide.
Sapi-sapi itu memiliki cap yang khas di kulitnya.
•
Historically, branding was used to identify ownership of slaves.
Secara historis, pemberian cap digunakan untuk mengidentifikasi kepemilikan budak.