brand identity
US /ˈbrænd aɪˌdɛn.tə.ti/
UK /ˈbrænd aɪˌdɛn.tə.ti/
1.
identitas merek
the visible elements of a brand, such as color, design, and logo, that together identify and distinguish the brand in consumers' minds
:
•
A strong brand identity helps a company stand out in a crowded market.
Identitas merek yang kuat membantu perusahaan menonjol di pasar yang ramai.
•
The company decided to refresh its brand identity with a new logo and color scheme.
Perusahaan memutuskan untuk menyegarkan identitas mereknya dengan logo dan skema warna baru.