brand awareness
US /ˈbrænd əˈwer.nəs/
UK /ˈbrænd əˈwer.nəs/
1.
kesadaran merek
the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
:
•
Our marketing campaign aims to increase brand awareness among young adults.
Kampanye pemasaran kami bertujuan untuk meningkatkan kesadaran merek di kalangan dewasa muda.
•
High brand awareness often leads to increased sales and customer loyalty.
Kesadaran merek yang tinggi seringkali mengarah pada peningkatan penjualan dan loyalitas pelanggan.