brand positioning
US /ˈbrænd pəˌzɪʃ.ən.ɪŋ/
UK /ˈbrænd pəˌzɪʃ.ən.ɪŋ/
1.
penentuan posisi merek, posisi merek
the process of creating a unique and favorable image of a brand in the minds of consumers
:
•
Effective brand positioning helps a company stand out in a crowded market.
Penentuan posisi merek yang efektif membantu perusahaan menonjol di pasar yang ramai.
•
Their new marketing strategy focuses on strong brand positioning.
Strategi pemasaran baru mereka berfokus pada penentuan posisi merek yang kuat.