brand image

US /ˈbrænd ˌɪm.ɪdʒ/
UK /ˈbrænd ˌɪm.ɪdʒ/
"brand image" picture
1.

citra merek

the general impression of a product or company held by the public

:
A strong brand image is crucial for market success.
Citra merek yang kuat sangat penting untuk keberhasilan pasar.
The company launched a new campaign to improve its brand image.
Perusahaan meluncurkan kampanye baru untuk meningkatkan citra mereknya.