public image
US /ˌpʌb.lɪk ˈɪm.ɪdʒ/
UK /ˌpʌb.lɪk ˈɪm.ɪdʒ/

1.
citra publik, persepsi publik
the way that something or someone is seen by the general public
:
•
The politician tried to improve his public image after the scandal.
Politikus itu mencoba memperbaiki citra publiknya setelah skandal.
•
The company invested heavily in advertising to boost its public image.
Perusahaan berinvestasi besar-besaran dalam iklan untuk meningkatkan citra publiknya.