Meaning of the word "market niche" in English

What does "market niche" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

market niche

US /ˈmɑːrkɪt niːʃ/
UK /ˈmɑːrkɪt niːʃ/
"market niche" picture

Noun

1.

a small but profitable segment of a market suitable for focused attention by a marketer

Example:
The company found its market niche by specializing in organic pet food.
Identifying a profitable market niche is crucial for startups.
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