Meaning of the word "carve out a niche" in English

What does "carve out a niche" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

carve out a niche

US /kɑrv aʊt ə nɪtʃ/
UK /kɑrv aʊt ə nɪtʃ/
"carve out a niche" picture

Idiom

1.

to develop a special area of business, work, or expertise that no one else has or has thought of

Example:
She managed to carve out a niche for herself in the competitive world of artisanal cheeses.
The small company was able to carve out a niche by offering highly specialized software solutions.
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