niche

US /nɪtʃ/
UK /nɪtʃ/
"niche" picture
1.

a comfortable or suitable position in life or employment

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He eventually found his niche in web design.
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She carved out a niche for herself in the competitive market.
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specialtyvocationcallingfortemétier
2.

a shallow recess, especially one in a wall to display a statue or other ornament

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The statue was placed in a decorative niche in the hallway.
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There was a small niche in the wall for candles.
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alcoverecesshollowcavitycubbyhole
1.

denoting or relating to products, services, or interests that appeal to a small, specialized section of the population

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They cater to a very niche market.
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It's a niche product, not for mass appeal.
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specializedboutiqueexclusiveselecttailored
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market nichecarve out a niche