marketing
US /ˈmɑːr.kɪ.t̬ɪŋ/
UK /ˈmɑːr.kɪ.t̬ɪŋ/

1.
the action or business of promoting and selling products or services, including market research and advertising
:
•
Our company needs a strong marketing strategy to reach more customers.
•
She works in marketing for a tech company.