customer relationship

US /ˈkʌstəmər rɪˈleɪʃənˌʃɪp/
UK /ˈkʌstəmər rɪˈleɪʃənˌʃɪp/
"customer relationship" picture
1.

the way in which a business interacts with its customers to improve the customer experience and build loyalty

:
Good customer relationship management is crucial for business success.
The company invests heavily in building strong customer relationships.