customer relationship management
US /ˌkʌstəmər rɪˈleɪʃənʃɪp ˈmænɪdʒmənt/
UK /ˌkʌstəmər rɪˈleɪʃənʃɪp ˈmænɪdʒmənt/
1.
a strategy for managing all your company's relationships and interactions with customers and potential customers. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
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Effective customer relationship management is crucial for business growth.
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Our company implemented a new customer relationship management system last year.
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