customer retention

US /ˈkʌstəmər rɪˈtɛnʃən/
UK /ˈkʌstəmər rɪˈtɛnʃən/
"customer retention" picture
1.

the ability of a company or product to retain its customers over some specified period

:
Improving customer retention is key to long-term business growth.
Our new loyalty program aims to boost customer retention.