Meaning of the word "customer retention" in English

What does "customer retention" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

customer retention

US /ˈkʌstəmər rɪˈtɛnʃən/
UK /ˈkʌstəmər rɪˈtɛnʃən/
"customer retention" picture

Noun

1.

the ability of a company or product to retain its customers over some specified period

Example:
Improving customer retention is key to long-term business growth.
Our new loyalty program aims to boost customer retention.
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