Meaning of the word "customer engagement" in English

What does "customer engagement" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

customer engagement

US /ˈkʌstəmər ɪnˈɡeɪdʒmənt/
UK /ˈkʌstəmər ɪnˈɡeɪdʒmənt/

Noun

the process of interacting with customers through various channels to build relationships and encourage loyalty

Example:
Effective customer engagement is crucial for business growth.
The company launched a new strategy to improve customer engagement.