Meaning of the word "brand image" in English

What does "brand image" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

brand image

US /ˈbrænd ˌɪm.ɪdʒ/
UK /ˈbrænd ˌɪm.ɪdʒ/
"brand image" picture

Noun

1.

the general impression of a product or company held by the public

Example:
A strong brand image is crucial for market success.
The company launched a new campaign to improve its brand image.
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