identity
US /aɪˈden.t̬ə.t̬i/
UK /aɪˈden.t̬ə.t̬i/
1.
the fact of being who or what a person or thing is
:
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He was trying to hide his true identity.
•
The police confirmed the identity of the victim.
2.
the characteristics determining who or what a person or thing is
:
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Cultural identity is important for many people.
•
The company is trying to establish a new brand identity.