brand stretching
US /brænd ˈstrɛtʃɪŋ/
UK /brænd ˈstrɛtʃɪŋ/
名词
品牌延伸, 品牌扩张
the use of an established brand name in new product categories or services that are not directly related to the original product
示例:
•
The company's attempt at brand stretching into clothing was unsuccessful.
该公司将品牌延伸至服装领域的尝试并未成功。
•
Successful brand stretching can lead to increased revenue and market share.
成功的品牌延伸可以带来收入和市场份额的增长。