brand image
US /ˈbrænd ˌɪm.ɪdʒ/
UK /ˈbrænd ˌɪm.ɪdʒ/
1.
品牌形象
the general impression of a product or company held by the public
:
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A strong brand image is crucial for market success.
强大的品牌形象对市场成功至关重要。
•
The company launched a new campaign to improve its brand image.
该公司发起了一项新活动以提升其品牌形象。