above-the-fold
US /əˌbʌv ðə ˈfoʊld/
UK /əˌbʌv ðə ˈfoʊld/

1.
di atas lipatan, bahagian atas halaman
in the upper half of the front page of a newspaper, or in the upper part of a web page, where it can be seen immediately without having to turn the page or scroll down
:
•
The most important news stories are always placed above-the-fold.
Berita paling penting sentiasa diletakkan di atas lipatan.
•
Make sure your call to action is above-the-fold on your website.
Pastikan seruan tindakan anda berada di atas lipatan di laman web anda.