connotation
US /ˌkɑː.nəˈteɪ.ʃən/
UK /ˌkɑː.nəˈteɪ.ʃən/

1.
connotazione, significato implicito
an idea or feeling that a word invokes in addition to its literal or primary meaning.
:
•
The word 'home' has a warm connotation.
La parola 'casa' ha una connotazione calda.
•
The term 'politician' often carries negative connotations.
Il termine 'politico' porta spesso connotazioni negative.