persona
US /pɚˈsoʊ.nə/
UK /pɚˈsoʊ.nə/

1.
persona, citra
the aspect of someone's character that is presented to or perceived by others
:
•
He adopted a confident persona for his public appearances.
Dia mengadopsi persona yang percaya diri untuk penampilan publiknya.
•
Her stage persona is very different from her real personality.
Persona panggungnya sangat berbeda dari kepribadian aslinya.