slogan

US /ˈsloʊ.ɡən/
UK /ˈsloʊ.ɡən/
"slogan" picture
1.

eslogan, lema

a short and striking or memorable phrase used in advertising or to express a political or commercial idea

:
The company's new slogan is 'Innovate, Create, Elevate'.
El nuevo eslogan de la empresa es 'Innovar, Crear, Elevar'.
Political campaigns often use catchy slogans to attract voters.
Las campañas políticas a menudo usan eslóganes pegadizos para atraer votantes.