motto

US /ˈmɑː.t̬oʊ/
UK /ˈmɑː.t̬oʊ/
"motto" picture
1.

lema, divisa

a short sentence or phrase chosen as encapsulating the beliefs or ideals of an individual, family, or institution

:
Their family motto is 'Strength in Unity'.
El lema de su familia es 'La fuerza en la unidad'.
The school's motto encourages perseverance.
El lema de la escuela fomenta la perseverancia.