brand equity
US /ˈbrænd ˌɛkwɪti/
UK /ˈbrænd ˌɛkwɪti/
1.
valor de marca, equidad de marca
the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
:
•
Building strong brand equity is crucial for long-term business success.
Construir un fuerte valor de marca es crucial para el éxito empresarial a largo plazo.
•
The company's high brand equity allows it to charge premium prices.
El alto valor de marca de la empresa le permite cobrar precios premium.