Meaning of the word upmarket in English

What does upmarket mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

upmarket

US /ˈʌp.mɑːr.kɪt/

UK /ˌʌpˈmɑː.kɪt/

expensive and of high quality; appealing to people with a lot of money

Example:

•

They are trying to make the brand more upmarket.

•

The store sells upmarket clothing.

Synonym:

exclusive high-end luxury premium upscale

Antonym:

downmarket cheap low-end

towards the more expensive or affluent sector of a market

Example:

•

The company is moving upmarket with its new product line.

•

They decided to target customers upmarket.

Synonym:

upscale high-end

Antonym:

downmarket