Meaning of the word downmarket in English

What does downmarket mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

downmarket

US /ˈdaʊnˌmɑːr.kɪt/
UK /ˈdaʊnˌmɑːr.kɪt/

Adjective

1.

low in quality and cheap in price; relating to or intended for people who are poor or not educated:

Example:
a downmarket tabloid newspaper

Adverb

1.

to a lower quality and price:

Example:
This catalog has gone downmarket since the last time I bought something from it.
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