upscale

US /ˈʌp.skeɪl/
UK /ˈʌp.skeɪl/
"upscale" picture
1.

denoting or appealing to affluent consumers

:
The new restaurant has an upscale ambiance.
They are targeting upscale clients with their new product line.
1.

increase in size, scope, or quality

:
The company plans to upscale its operations next year.
We need to upscale our marketing efforts to reach a wider audience.