motif

US /moʊˈtiːf/
UK /moʊˈtiːf/
"motif" picture
1.

a dominant or recurring idea in an artistic or literary work

:
The motif of betrayal runs through the entire novel.
The director used the recurring motif of a lone wolf to symbolize isolation.
2.

a decorative design or pattern

:
The wallpaper had a floral motif.
The artist incorporated traditional tribal motifs into her modern paintings.