concept

US /ˈkɑːn.sept/

UK /ˈkɑːn.sept/

1.

an abstract idea; a general notion

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The concept of time travel is fascinating.

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It's a difficult concept to grasp.

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idea notion conception abstraction theory

2.

a plan or intention; a design

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The architect presented his new building concept.

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They are working on a new marketing concept.

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plan design scheme blueprint model

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conception concept album concept map