conversion
US /kənˈvɝː.ʒən/
UK /kənˈvɝː.ʒən/
1.
the process of changing or causing something to change from one form to another
:
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The conversion of sunlight into electricity is done by solar panels.
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The company is undergoing a major conversion to digital operations.
2.
the action of converting someone to a different religion or belief
:
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His conversion to Buddhism was a significant event in his life.
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The missionary worked tirelessly for the conversion of the local tribes.
3.
the action or process of converting a visitor to a website into a paying customer or lead
:
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Our marketing team focuses on increasing website conversion rates.
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A high conversion rate indicates effective advertising.