customer acquisition
US /ˈkʌstəmər əˌkwɪˈzɪʃən/
UK /ˈkʌstəmər əˌkwɪˈzɪʃən/
1.
the process of gaining new customers for a business or product
:
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Our marketing team is focused on improving customer acquisition.
•
High customer acquisition costs can impact profitability.