competitive analysis
US /kəmˌpet.ə.tɪv əˈnæl.ə.sɪs/
UK /kəmˌpet.ə.tɪv əˈnæl.ə.sɪs/
1.
the process of identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to your own product or service
:
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Our marketing team conducted a thorough competitive analysis before launching the new product.
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A strong competitive analysis helps businesses identify market gaps and opportunities.