sentiment analysis
US /ˈsen.tɪ.mənt əˈnæl.ə.sɪs/
UK /ˈsen.tɪ.mənt əˈnæl.ə.sɪs/
1.
the process of computationally identifying and categorizing opinions expressed in a piece of text, especially in order to determine the writer's attitude toward a particular topic, product, etc.
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Our marketing team uses sentiment analysis to gauge customer reactions to new product launches.
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Advanced sentiment analysis models can detect sarcasm and irony in text.