brand positioning

US /ˈbrænd pəˌzɪʃ.ən.ɪŋ/
UK /ˈbrænd pəˌzɪʃ.ən.ɪŋ/
"brand positioning" picture
1.

the process of creating a unique and favorable image of a brand in the minds of consumers

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Effective brand positioning helps a company stand out in a crowded market.
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Their new marketing strategy focuses on strong brand positioning.
:
brand identitymarket positioningbrand perception
:
brandbrandingpositionpositivepositivelypositbrand identity