Meaning of the word "brand positioning" in English
What does "brand positioning" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
brand positioning
US /ˈbrænd pəˌzɪʃ.ən.ɪŋ/
UK /ˈbrænd pəˌzɪʃ.ən.ɪŋ/
Noun
1.
the process of creating a unique and favorable image of a brand in the minds of consumers
Example:
•
Effective brand positioning helps a company stand out in a crowded market.
•
Their new marketing strategy focuses on strong brand positioning.
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