carve out a niche
US /kɑrv aʊt ə nɪtʃ/
UK /kɑrv aʊt ə nɪtʃ/

1.
开辟利基市场, 独辟蹊径
to develop a special area of business, work, or expertise that no one else has or has thought of
:
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She managed to carve out a niche for herself in the competitive world of artisanal cheeses.
她成功地在竞争激烈的精酿奶酪世界中开辟了一个利基市场。
•
The small company was able to carve out a niche by offering highly specialized software solutions.
这家小公司通过提供高度专业化的软件解决方案,成功地开辟了一个利基市场。