brand equity
US /ˈbrænd ˌɛkwɪti/
UK /ˈbrænd ˌɛkwɪti/
1.
品牌资产, 品牌价值
the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
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Building strong brand equity is crucial for long-term business success.
建立强大的品牌资产对于企业的长期成功至关重要。
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The company's high brand equity allows it to charge premium prices.
公司的高品牌资产使其能够收取高价。