brand equity
US /ˈbrænd ˌɛkwɪti/
UK /ˈbrænd ˌɛkwɪti/
名词
1.
品牌资产, 品牌价值
the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
示例:
•
Building strong brand equity is crucial for long-term business success.
建立强大的品牌资产对于企业的长期成功至关重要。
•
The company's high brand equity allows it to charge premium prices.
公司的高品牌资产使其能够收取高价。
在 Lingoland 学习这个单词