product positioning
US /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
UK /ˈprɑːdʌkt pəˈzɪʃənɪŋ/
1.
產品定位
the process of creating an image or identity for a product in the minds of target consumers
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Effective product positioning is crucial for market success.
有效的產品定位對市場成功至關重要。
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Luxury brands often use aspirational imagery for their product positioning.
奢侈品牌通常使用令人嚮往的形象進行產品定位。