brand positioning
US /ˈbrænd pəˌzɪʃ.ən.ɪŋ/
UK /ˈbrænd pəˌzɪʃ.ən.ɪŋ/
1.
品牌定位
the process of creating a unique and favorable image of a brand in the minds of consumers
:
•
Effective brand positioning helps a company stand out in a crowded market.
有效的品牌定位有助於公司在擁擠的市場中脫穎而出。
•
Their new marketing strategy focuses on strong brand positioning.
他們的新行銷策略側重於強大的品牌定位。