branding

US /ˈbræn.dɪŋ/
UK /ˈbræn.dɪŋ/
"branding" picture
1.

品牌建設, 品牌推廣

the promotion of a particular product or company by means of advertising and distinctive design.

:
•
Effective branding is crucial for market success.
有效的品牌建設對市場成功至關重要。
•
The company invested heavily in its new branding campaign.
該公司在新品牌推廣活動上投入巨資。
:
brand managementbrand buildingidentity creationmarketing strategy
2.

烙印, 打烙印

a mark burned on livestock or criminals with a hot iron.

:
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The cattle had a distinct branding on their hide.
牛的皮上有一個獨特的烙印。
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Historically, branding was used to identify ownership of slaves.
歷史上，烙印被用來識別奴隸的所有權。
:
markingstampingetchingtattooing
:
brandbrand identitybrand loyaltybrand awarenessbrand positioningbrand equitybrand image