brand awareness
US /ˈbrænd əˈwer.nəs/
UK /ˈbrænd əˈwer.nəs/
1.
品牌知名度
the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
:
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Our marketing campaign aims to increase brand awareness among young adults.
我們的行銷活動旨在提高年輕人的品牌知名度。
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High brand awareness often leads to increased sales and customer loyalty.
高品牌知名度通常會帶來銷售額的增長和客戶忠誠度。